Natascha Crandall, Ph.D.
President, Crandall Consulting, LLC
Dr. Natascha Crandall is a psychologist, educator, researcher, and guest lecturer dedicated to supporting children’s growth and development through the power of media. She is the founder and president of Crandall Consulting, LLC.
Natascha earned her Bachelor of Science in Developmental Psychology from The Pennsylvania State University and continued her studies in Rehabilitation Counseling at the University of Maryland. After completing her master’s degree, she worked as an addictions therapist for young mothers in economically challenged communities near Washington, DC. Her desire to deepen her impact led her to pursue a Doctorate in School Psychology at Teachers College, Columbia University, where she received the Dissertation of Distinction award for her exemplary research and writing. During this time, she discovered the transformative potential of creative development and the importance of listening closely to young children—a realization that sparked her passion for educating through media.
With extensive experience in curriculum development, script review, and formative research, Natascha has contributed to more than 70 children’s series that have reached production. Her work includes beloved, award-winning titles such as Gabby’s Dollhouse, The Octonauts, Donkey Hodie, Bing, Bubble Guppies, Clifford the Big Red Dog, Peter Rabbit, Bob the Builder, CoComelon, and numerous international co-productions with Sesame Workshop.
As a Pakistani-American Muslim, Natascha brings a deeply informed perspective to diversity, equity, and inclusion. She holds a Diversity and Inclusion Certificate from Cornell University and has served as a consultant to multiple organizations seeking to create more inclusive and culturally grounded content.
Beyond her consulting work, Natascha is a Daytime Emmy Award Judge, the Board President of The Prompt Institute, a former reviewer for the U.S. government’s AISL grant program, and a past member of the Woodcliff Lake, NJ Board of Education. She is also an active community leader, serving as a Girl Scout troop leader and Girls Lacrosse coach in her town.
